MARTINE BAK

Who am I?

-ABOUT ME-

Hi there! Welcome to my portfolio. Help yourself and check everything out. First something about me. I grew up in Edam, the west of the Netherlands. Here I got my skills and experiences at the beginning of my life. When I was 18 I moved to Eindhoven, to study Industrial Design. Eindhoven showed me a totally different side of the Netherlands and with a different cultural background. However, I kept being open and saying what I thought to mention a few Hollandse trademarks.

All my life I loved to be creative and expose this in tinkering, drawing, and painting. Since I was little technology attracted me, and if my dad was working on mechanics, I was watching and helping. Also, I have been surrounded by entrepreneurs in my youth. Studying Industrial Design enabled me to bring my creativity, technology interest, and business side together. Design thinking became my passion and a way of life. Now is the time to continue this passion in my working career. Therefore I look for an opportunity to combine my interests and work together with people as a user-centered designer.

VISION

The world (of designers) is changing all the time. Designers should be able to analyze the things that happen to you and act upon this. For me, the social and environmental design opportunities are the most important to act upon. Because these are the big themes we as designers are so relevant, we are the change agents. We need to bring this change with sustainable designs to the market.

As already mentioned the environmental design opportunities is something designers should act upon, make the world a better place. Design for environmental causes should be a big theme, like designs for lower energy usage or reducing carbon footprints of the products and services designers create. Sustainability should at least be a pillar in the design process. For example, choosing the material that has a lower carbon footprint although it might be a bit more expensive.

Next, to environmental sustainable design, it is also important to focus on social sustainability. There is a big role in creating social coherence as a designer. It is a big challenge to bring the world together and create the more sustainable, economically functioning and peaceful world. More and more people are more social online than offline. I think this is a pity, there should be ways to create a better balance in being on and offline. However, being online creates new opportunities to meet people and create more social connections. This all could have an influence on people's family life, friends, and (social) network.

To have an influence on society we do not have to forget the business aspect. Business and Design are very much related. It is important to develop both business and design simultaneously, to have an impact as a designer. For example, a great design should be sold to bring to its users. And also, businesses can be (re-)designed and need ongoing innovations. In business and capitalism, people tend to focus on making a profit no matter what. Designers have to make the shift towards more sustainable design that is profitable too.

A company that has an inspiring vision is IKEA. I liked this company even before I knew I wanted to be a designer. Their designs are created with an eye for sustainability, for example, their creation of the flat packs. They design economically, the designs are affordable for a big group of people. And they design together with their users and they are practical. All aspects a designer should strive for in their designs. However, I do think they could make some changes in the use of materials, these are not always as durable.

IDENTITY

The style I have as a designer I would describe as a modern classic. This is represented in the way I use aesthetics and my core values as a person. I attach a great value to family and social life, this also makes me a designer that likes to design for people and with people. I like to work in a professional neat way. I am a real problem solver. I tend to work hard, fast and create the bigger picture, I sometimes lack a bit of detail. I like to create practical solutions that are implementable in the everyday life.

A design should be the creation of a service, a product or a combination of both to me. It is important to be able to implement this in the everyday life. This means also that there should be a business model supporting the design. Otherwise, it would just never hit the market and therefore the user. This makes me also eager to work on the entrepreneurial side of design and I am focusing on this as well.

Right communication and planning are important to me. This helps me structure a design process and keep it guided. Besides organizing design processes I also really like to organize activities. During my student life, I have been doing this constantly in different kind of committees. From being a treasurer for my sorority, until being the head of the photo committee and organizing events and parties. And even after student life I want to organize a lot of events or workshops.

Communication and planning are key to designing together, an aspect I really value in a design process. This could be in the way of designing in a team of designers. Or co-creating with the users. Working together can be online or offline, it will always benefit the end result. This creates a wider perspective and more insights, that deliver better designs. Because I am not creating something that only fits me. All in all, I want to create things that have a positive impact on a lot of people and create it with them. While I am working I like to vary my activities. I do not like it that much to work only on my computer for a long period of time. I think variation in the project keeps me stimulated and more productive. Like the quote:

"Variety is the spice of life" - William Cowper

WORK

CONTACT

Martine Bak
Geldropseweg 192
Eindhoven, the Netherlands

get in touch by e-mail, or LinkedIn or check my Resume